Nilayo Sports Management Limited, organizers of the Great Abeokuta 10KM Race has announced Rite Foods Limited as the headline sponsor of the race.
Mr. Bukola Olopade, the Chief Executive Officer of Nilayo Sports Management Limited said “We are delighted to announce Rite Foods Limited as Headline sponsor of the second edition of Great Abeokuta 10KM Race.
This partnership also perfectly coincides with the concept of this edition which is to be run solely by Nigerians”.
“All runners will have the ultimate dollar prize to contest for, this event will mark itself as Nilayo Sports will be organizing a road race without foreign runners for the very first time.”
“We felt that it is important to push the Nigerian narrative, that is why we also themed this year’s race “Naija, race for the homeland; it’s necessary to showcase the dynamism of our strength as a nation of great people who are committed to excellence in all human endeavors”.
Boluwatife Adedugbe, Assistant Brand Manager, Rite Foods LTD. Said “The event is going to be extremely memorable; attendees are going to be treated to a refreshing experience with the fantastical array of quality products strategically positioned at all race points in following through with an experience like never before.
“This strategic partnership with Nilayo Sports fits perfectly with promoting the proudly Nigerian narrative with Rite Foods being a pioneer of the “Proudly Nigerian and Truly World Class Narrative” in the FMCG industry which is significant to the event essence”.
The Big Abeokuta 10KM Race is scheduled for the 13th of November 2021, the route starts at Ake Palace and ends at the M.K.O Abiola International Stadium, the event will feature a 10KM Race and a Wheelchair category.
The race is greatly supported by the Ogun State government, other sponsors include Access Bank, Kenya Airways, Suzuki, Ecogas, and IBD Hotels.
About Rite Foods: Rite Foods Limited is a truly world-class, proudly Nigerian Foods and Beverages manufacturing company that began food production in March 2008, Rite Foods is a major player in the sausage segment of the food industry and is gradually gaining market share in the soft drinks and energy drinks segment of the beverage industry in Nigeria.
Rite Foods Limited manufactures under high ethical standards and hygienic conditions to produce quality products that are fit for consumption.
About Nilayo Sports Management Limited: Nilayo Sports Management Limited is a sports management and marketing company based in Lagos, Nigeria, Nilayo has worked with some of the biggest names in the world of sports including the World Athletics, Confederation of African Athletics, and Athletics Federation of Nigeria.
Nilayo organize several sporting events across the country, which include Access Bank Lagos City Marathon which is the biggest Marathon in Africa and elite labeled by World Athletics, Great Abeokuta 10KM Race, Africa’s foremost Ultra Race, the Valuejet IAU African Championship, a 50KM Ultra Race held in Remo, Ogun State among others.